Our Brands

Our brands

The Rather Outdoors family offers goods for sale through the subsidiaries of Rather Outdoors Corporation, in retail stores and online retail stores.  For RATHER OUTDOORS sales services, please see the following websites:

Fox logo

Fox is a UK-based, leading carp fishing tackle brand supplying its products across the world.  The brand practically makes everything the modern carp angler could want for their fishing needs including bite alarms, rods, reels, shelters, luggage, bedchairs, sleeping bags, boats, engines, clothes, bankware, rig accessories and more.  With over 40-years' experience in the field, Fox has a reputation for high quality, innovation and offering outstanding value for money and is available via tackle shops across Europe, South Africa and the US. For more information about Fox, please visit www.foxint.com 

Fox Rage logo

Fox Rage is a UK-based predator brand that was launched into the European market in 2010. Since its inception the brand has grown to become one of the market leaders in Europe specializing in soft baits, rods, reels, luggage, tools, clothing, accessories and more. Fox Rage also features two, specialized sub-brands – Fox Rage Predator (focused on catching predators such as pike and zander with live and dead bait) and Fox Rage Cat (specialist tackle for catching catfish on live and dead bait). Fox Rage is well-known for offering top quality, innovative products at great value for the price. For more information about Fox Rage, please visit www.foxrage.com

Lew's logo

Lew's Fishing is a manufacturer of fishing equipment and tackle founded in Springfield Missouri. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For more information about Lew’s and to purchase product online, please visit www.lews.com

Matrix logo

Launched in 2012, Matrix is a UK-based brand that specializes in the manufacturing of products for the match and coarse fishing tackle market across Europe. The brand is currently one of the fastest growing in its field with a fierce reputation for innovation and high quality combined with an unrivalled value for the money. Within the Matrix range there are products to cover the match/coarse anglers every need including seatboxes, poles, rods, reels, luggage, clothing, rig accessories and more. For more information about Matrix, please visit www.fishmatrix.co.uk

Preston Innovations logo

Aimed at the serious match angler, Preston Innovations offer a wide range of products that suit many different styles of fishing. From the casual angler right through to professional match winners we cover something for every angler in our diverse and vast range of quality products. For more information about Preston Innovations, please visit www.prestoninnovations.com

Salmo Performance fishing lures logo

Salmo is a Polish-based company that specializes in the production of hard baits, all of which are made at their own factory in Poland, with each lure individually tank-tested before being packaged. In recent years, the brand has also expanded to making top-quality lure fishing rods and a range of soft baits specifically for the US market. Salmo lures are sold all over the world with some of their most successful models being the Hornet, Slider, Rail Shad, Freediver and Chubby Darter. For more information about Salmo, please visit www.salmo-fishing.com

Strike King logo

Strike King is a supplier of fishing tackle and sunglasses founded in Collierville Tennessee. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King and to purchase product online, please visit www.strikeking.com

Since 1984, Quantum’s mission has been quite simple: to give serious anglers the gear they need to outfish their competition. Combining the latest, high-performance materials with angling and engineering know-how, we’ve always strived to make the most reliable fishing gear for your money. For more information about Quantum please visit and to purchase product online, www.quantumfishing.com

Zebco logo

Zebco has been a leader in fishing since 1949 with over 250 million reels sold. In 2011, Zebco Brands acquired Zebco Sports Europe, reuniting one of the oldest and most successful producers of fishing tackle in Europe with its American counterpart to support our global growth strategy. For more information about Zebco and to purchase product online, please visit www.zebco.com