April 2018

Lew’s Selects Murski-Breeding as Sales Agency for MINK, SE and TALO Regions

Lew’s enters an agreement with Murski-Breeding to be represented them in the SE regions.

Legendary Fishing Tackle Manufacturer “Lew’s” has announced that they have entered into an agreement with Dallas Texas sales agency Murski-Breeding to have MURSKI-BREEDING represent them in the extremely important MINK, TALO and SE regions.  

MURSKI-BREEDING has served the fishing and hunting industry for more than sixty years and their staff covers the entire eastern half of the country.

The headquarters of some the biggest retailers in the outdoor space including, Bass Pro Shops, Cabelas, Dicks Sporting Goods and Academy reside in those territories.  In addition, the Southeast region is the heart of the bass fishing universe so effective representation is critical to success.

MURSKI-BREEDING has been associated with the Strike King Lure Company (which Lew’s Holdings Corp. acquired in late 2017) for over thirty years, so it makes sense that Lew’s would go this direction. 

Lew’s CEO Gary Remensnyder echoed this sentiment “The relationship between Murski-Breeding and Strike King Lure Company spans for decades.  We are excited to now have the team at Murski-Breeding also represent the Lew’s brand in the key TALO, MINK and SE territories.”  

Matt Breeding, President of MURSKI-BREEDING stated that this relationship is exciting for him, both professionally and personally. “My first day working for Ray Murski at over 27 years ago was at the Lews/Browning Fishing sales meeting, and I can’t tell you how excited the Murski Breeding team is to partner with the team at Lews. Combining the strengths of Lews and Strike King and capitalizing on the many synergies that can already exist, should pave the pathway for continued growth of these iconic industry brands.” 

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